Billionaire Simon Nixon is seeking to boost his crypto investments as more of the world’s super-rich embrace digital assets, according to a report by Bloomberg on Thursday.
Adam Proctor, a managing director for Nixon’s London-based firm, stated his family office is targeting to increase its allocation to crypto as they feel it is an important feature for the future.
Family office interest in cryptocurrencies has been maintained this year as prices have changed wildly. Bitcoin has rebounded over 50% since mid-July.
Other coins, including Ethereum, Cardano’s ADA, and Dogecoin, have also risen, driven by signs of mainstream acceptance.
A recent survey by Goldman Sachs Group Inc found out that nearly 50% of the family offices it does business wanted to add digital currencies to their stable of investments.
Mexican billionaire Ricardo Salinas Pliego stated in November that he has put a chunk of his liquid funds in Bitcoin. Nixon manages over $1 billion of personal assets in the tech sector. BTC USD down -4.58%, ADA USD down -6.57%, ETH USD down -3.86%