By While this news is cause for celebration among investors, Wall Street analysts have cautioned against getting too carried away. Deutsche Bank downgraded Netflix shares from Buy to Hold, but did raise its price target to $525 from $460. According to analyst Bryan Kraft, Netflix’s leadership position is already reflected in the stock’s current levels.
Laura Martin from Needham also maintained a Hold rating on the stock but did not provide a specific price target. She suggests that investors consider media stocks that focus more on advertising revenue, predicting an increase in advertising spending this year due to the absence of Hollywood strikes and upcoming elections.
On the other hand, Oppenheimer analysts, led by Michael Morris, remain more bullish on Netflix. They reiterated their Buy rating and raised their price target to $600 from $500. Their optimism stems from the larger member base and expectations of improved margins.
KeyBanc analysts also raised their price target for Netflix, moving from $545 to $580, while maintaining an Overweight rating. They express optimism regarding potential price increases and improved advertising monetization.
Interestingly, other companies with streaming services are also experiencing gains. Disney and Amazon both saw a 0.7% increase in premarket trading, while Paramount Global rose by 1%.
It remains to be seen how Netflix’s positive performance will continue in the coming months, but for now, the company seems to be on an upward trajectory.
Comments