By This weekend is expected to be a massive box-office success with the release of two highly anticipated movies, “Barbie” and “Oppenheimer.” The excitement surrounding these films has even led to a new internet phenomenon called “Barbenheimer,” where fans plan to watch both movies on the same day.
According to a recent tweet by AMC Entertainment Holdings Inc. CEO, Adam Aron, 60,000 Stubs members have already purchased same-day double-feature tickets for “Barbie” and “Oppenheimer.” This suggests that the weekend is going to be a big one for the movies. Notably, other movies like the latest “Mission: Impossible” installment and the surprise hit “Sound of Freedom” are also currently showing in theaters.
Warner Bros. Discovery Inc.’s “Barbie” is receiving a massive marketing campaign, fueling the already considerable buzz around the movie. Starring Margot Robbie and Ryan Gosling, and produced in collaboration with toy giant Mattel Inc., “Barbie” is generating significant interest. AMC has even gone so far as to order 25,000 pink Barbie toy Corvettes, which are now being sold at their theaters.
Meanwhile, “Oppenheimer,” directed by Christopher Nolan and featuring Cillian Murphy as J. Robert Oppenheimer, the atomic-bomb scientist, is also gathering positive reviews. The film is already being considered a strong contender for Oscars recognition.
Overall, these two movies are set to dominate the box-office this weekend, attracting audiences with their star-studded casts, intriguing storylines, and early critical acclaim.
Box Office Weekend to Expect with “Barbie” and “Oppenheimer” Releases
The highly anticipated films, “Barbie” and “Oppenheimer,” are set to make a significant impact on the motion picture industry this weekend, according to Benchmark analyst Mike Hickey. With a combined global start projected to exceed $260 million, these movies are generating a lot of buzz.
“Barbie” is already surpassing the presales of Walt Disney Co.’s “The Little Mermaid.” In the United States, experts estimate that it could earn between $90 million and $125 million, with global projections reaching around $165 million. On the other hand, “Oppenheimer,” a three-hour adult drama, is expected to gross between $40 million and $50 million domestically, as well as an additional $45 million internationally. Hickey refers to this as a “substantial achievement” for such a film.
Interestingly, “Oppenheimer” will exclusively run in IMAX theaters for three weeks, enhancing the cinematic experience for viewers. In addition, Hickey highlights that despite the ongoing strikes by the Writers Guild of America and the Screen Actors Guild, the movie industry has witnessed a 13% increase in box office revenues from the previous year.
The stock market also reacts to these film releases. While AMC’s shares have experienced a slight increase of 0.1%, Cinemark Holdings Inc.’s stocks have seen a decline of 3.2%. Imax shares are down 1.5%, Mattel’s stock decreases by 0.5%, and Warner Bros. Discovery’s stock falls by 0.3%.
Overall, with these highly anticipated movies hitting the theaters, the motion picture industry is gearing up for an eventful box office weekend. Stay tuned for the captivating stories brought to life and their impact on the film industry.
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